Visual Story Services Proposal

Hello Beverly Gray Exchange Center Family!

Visual Story Services

Thank you for considering Get Fokus'd Productions for your video production needs. We specialize in crafting compelling narratives for nonprofits and companies, using a Human First approach to ensure a empathetic, collaborative and educational process. Our customizable services are designed to align with your specific project goals, and your proposal includes two tailored options for your review; please reach out with any questions.


Our Fokus’d Process

  • 1. Initial Consultation: Gathering details to determine scope of project & needs

    2. Pre-Production: Discussion of scope, location scouting, etc.

    3. Production: Filming based on agreed upon scope & mini photo session (1 location)

    4. Post-Production: Editing & refine raw footage, Audio & Sound Engineering, etc.

    5. Visual Deliverables: Digital Delivery of final visual(s)

    6. Reflection Meeting: Discussion of successes, challenges and future opportunities

  • Pre-production is the phase where all the planning takes place before the camera rolls. This phase involves tasks such as our initial consultation session, development of script/interview questions, shot list development/storyboarding, location scouting/review, organization of filming, casting/interviewee review, scheduling, budgeting, and equipment review & preparation.

    The purpose of pre-production is to ensure that all aspects of the visual story services are well-organized and in place before filming begins. This phase sets the foundation for a successful video production by outlining the creative vision and logistical details.

  • Production is the phase where the video is actually filmed or recorded. This phase involves activities such as setting up equipment, lighting, sound recording, directing talent/interviewees, capturing footage, and managing the on-set logistics.

    The purpose of the production phase is to execute the creative vision established during pre-production and capture high-quality footage that aligns with the project goals. This phase requires coordination, attention to detail, and effective communication among the production team members.

    Our production team includes but not limited to: Communication & Logistics Liaison, Director/Producer, Camera Operator (DP), Camera Assistant, Lighting Crew, Hospitality: Make-Up, Runner/Fokus'd Kreatives.

    Rates Include all Personnel/Team Members, Equipment, Admin & Overhead fees, etc.

  • Post-production is the final phase of the video production process where all the footage is edited, enhanced, and finalized. This phase involves tasks such as data handling & storage, video editing/cutting, color grading/correction, sound design, adding visual effects, textual design & animations,sound design, music selection, and finalizing the video for delivery.

    The purpose of post-production is to transform raw footage into a polished, cohesive video that effectively conveys the intended message or story. This phase also involves client feedback and revisions to ensure that the final video meets the client's expectations.

    Note: Our storytelling style and approach is creative, emotive and is based on musical and narrative elements.

  • Deliverables for video production services typically refer to the final products or assets that are provided to the client upon completion of the project.

    These deliverables are the tangible outcomes of the video production process and may vary depending on the specific requirements of the client and the scope of the project.

  • A reflection meeting is a crucial step in the video production process where the team gathers to review the progress of the project, discuss what went well and what could be improved, and identify key takeaways for future projects.

  • Notes on Rate: The starting rate listed is a combination of costs developed based on our process. This rate may vary depending on the scope of work. Our proposals and quotes can change based on the specific scope or any additional services requested.

    Notes on Budget: We understand that budget constraints are a reality for many nonprofit organizations, and we're committed to supporting you in various ways. We encourage you to be open and honest about your budget so that we can explore potential cost-saving measures together, although we can't guarantee reductions.

  • Fokus’d Kreatives, founded by Aitina Fareed-Cooke of Get Fokus’d Productions, is an apprenticeship program designed to support Emerging Artists (ages 16-25) in developing their skills in the creative arts.

    This initiative offers paid project-based opportunities tailored to their artistic and professional needs.

    Each contract that we earn enables hands-on work with professional partners, helping Emerging Artists refine their craft and contribute to the Creative Economy.


View Your Proposal Options Below

Option 1

STARTING RATE $11,500

Purpose: Plan and develop one visual story (up to 3 minutes) highlighting the story behind the 2024 Reach East Marketing Accelerator program in order to share the impact with funders and the greater community.

Production Objectives: The starting rate includes our Fokus'd Process: Initial Consultation, Pre-Production, Production, Post-Production, Visual Delivery, Reflection Meeting. Filming (up to 3 hours) at one location, capturing raw video and b-roll as per the Pre-Production plan. Our team will also develop a shorter visual (up to 30 seconds) “promo/teaser” to accompany the longer visual to support in marketing plan.

Notes: On our production day we will interview up to 4 people and gather supportive footage during the Reach East graduation event. This project may need an additional day to film supportive footage off site with partners who have taken part in programming/initiatives with Reach East Marketing Accelerator. We will also deliver a Collection of images of candid moments behind the scenes of production process.

    1. Total of 2 visuals:

      • 1 visual story up to 2 minutes (duration can vary and is dependent on content captured during production)

      • 1 highlight visual up to 30 seconds

    2. Collection of images of candid moments of event/project & behind the scenes of production process


Option 2

STARTING RATE $7,500

Project Led by our Fokus’d Kreatives - Apprenticeship (see notes)

Purpose: Our Fokus’d Kreatives will Plan and develop one visual story (up to 2 minutes) highlighting the story behind the 2024 Reach East Marketing Accelerator program in order to share the impact with funders and the greater community. Our apprentices will be under the guidance of our professional team of partners.

Production Objectives: The starting rate includes our Fokus'd Process: Initial Consultation, Pre-Production, Production, Post-Production, Visual Delivery, Reflection Meeting. Filming raw video and b-roll as per the Pre-Production plan.

Notes: With your budget in mind, we propose that our team of Fokus’d Kreatives Apprentices take on this request as an educational project. Our team of professionals will film high quality footage and guide/coach and assist our emerging artists throughout the editing process ensuring that their work is delivered at a polished level. We will also deliver a Collection of images of candid moments behind the scenes of production process.

On our production day Fokus’d Kreatives will work alongside our professional partners to interview up to 3 people (mentor, trainer and business owner) and gather supportive footage during the Reach East graduation event. This project may need an additional day to film supportive footage off site with partners who have taken part in programming/initiatives with Reach East Marketing Accelerator. We will also deliver a Collection of images of candid moments behind the scenes of production process.

    1. Total of 1 visual

      • 1 visual story up to 2 minutes (duration can vary and is dependent on content captured during production)

    2. Collection of images of candid moments of event/project & behind the scenes of production process


Option 3

STARTING RATE $5,000

Purpose: Create 1 visual (up to 2 minutes) showcasing the graduation of the participants in the Reach East Marketing Accelerator program.

Production Objectives: The starting rate includes our Fokus'd Process: Initial Consultation, Pre-Production, Production, Post-Production, Visual Delivery, Reflection Meeting. Filming (up to 2 hours) at one location, capturing raw video and b-roll as per the Pre-Production plan. Collection of images of participants and activities during graduation.

    1. Total of 1 visual

      • 1 visual story up to 2 minutes (duration can vary and is dependent on content captured during production)

    2. Collection of images of candid moments of event/project & behind the scenes of production process


Our Team

Our team is composed of skilled professionals and emerging artists and creatives specializing in photography, videography, lighting design, story development, creative writing, social media content creation, graphic design, project management, communications & logistics, audio engineering, and more. Together, we work on projects to create distinctive visual narratives for our clients.


In the case that you would like to move forward in securing one of the options, let us know through email.

contact@getfokusdproductions.com